How competitive is your
Awareness of both oneself and one’s environment is key to strategic and well-reasoned decision making. Any tangible improvement requires making well-weighed decision that in turn deman the highest levels of awareness. Any enhancement of your business competitiveness begins with achieving a strong understanding of the dynamics of your current competitive landscape.
We at IMPACT Advisory have created this Business-to-Consumer Impact Assessment to offer organisations an enhanced understanding of their standing within the market in order to empower them to increase their competitiveness and impact. This assessment is designed around the constituent parts of competitiveness - multiple value creation components - Impact Values. We designed it with clarity, simplicity and actionability in mind.
This assessment is the first step in understanding how well-positioned your organisation is to outcompete others when delivering sustained value to potential customers.
What do you get when you take the test?
A competitive landscape analysis broken down to and assessed through multiple competitiveness variables - value creation components
A probing of your business capacity to outcompete your closest competitors
Insights about the current level of your competitiveness
Recommendations what you should do to increase created value and enhance your competitiveness
Why it works
Our Business-to-Consumer Impact Assessment is designed with consumer in mind. Impact Values are value creation components reflecting the most important and decisive customer motivations and are organised around specific patterns of internal and external accommodation, improvement or expression. Impact Values help organisations evaluate their current capacity to compete successfully in their market, identify relevant strengths and immediate weaknesses, narrow down growth pathways and inform critical decisions leading to greater impact and market share.
Each Impact Value delivered by an organisation to their customer is about benefiting the consumer in some way.
The category of Internal Impact Values outlines Impact Values that respond to
Internal Impact Values are first and foremost experienced internally, though may be projected externally as well.
The category of External Impact Values outlines Impact Values that respond to
External Impact Values are first and foremost projected externally, though may be experienced internally as well.
Therefore, Impact Values categories are organised around specific patterns and further split into three subcategories - accommodating, improving or expressing.
The subcategory of Accommodating Impact Values encompasses Impact Values that accommodate preexisting needs and preferences, such as quality, aesthetic appeal, variety, availability, entertainment & transparency among others.
Accommodating Impact Values may be internal or external.
The subcategory of Improving Impact Values encompasses Impact Values that bring tangible and quantifiable improvements to the consumer and their life, such as wellness, attractiveness, time savings, cost reduction, information and simplification among others.
Improving Impact Values may be internal or external.
The subcategory of Expressing Impact Values encompasses Impact Values that help consumers further themselves, forward a cause, sculpt their identity and express themselves in a better way, such as affiliation & belonging, self-indulgence, socioecononic status, nostalgia and investment value among others.
Expressing Impact Values may be internal or external.